CATEGORIES

BUSINESS MODEL INNOVATION

New models of delivering products or services to the customer. May include innovation in the profit model, via, GTM, consumption model, operating model, etc

PROCESS
INNOVATION

New methods, or models in Operations or supply chain, that drive competitive advantage (cheaper, faster, higher quality, higher productivity)

PEOPLE
INNOVATION

New models or design to enable better teaming, collaboration, development or clear measurable improvement in the experience people

NEW PRODUCT AND SERVICE INNOVATION

Innovative offerings recently launched, clearly differentiated from competitors, in how they serve customers in fulfilling an unmet need

MARKETING & BRAND INNOVATION

Changes in positioning, placement, brand and advertising that create additional value or efforts that impact the customer experience or interactions at point of purchase

AI (AND ANALYTICS) INNOVATION

Application of AI and advanced analytics to driver better business outcomes at scale

INNOVATION IN INCLUSIVE GROWTH

Efforts that seek to drive societal benefits through innovative process and product models

INNOVATION TO DRIVE SUSTAINABILITY

Efforts that seek to reduce negative environmental impact of a company’s operations
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